My Role
I worked on the UI/UX production for the international expansion of AI Mode into UK, Germany and beyond. Our team designed high-fidelity, product-accurate flows that were used for global press kits and on Google's blog The Keyword. I also built out an international asset library in Figma containing templates that were then sent out to various locales so they can build and promote similar marketing assets in their local languages as AI Mode became available worldwide.
The Result
Each feature needed to reflect the look and feel of how this product will launch in various languages. For the locations we did not have local translation support, I set up a international Figma asset library of product flows that were sent out to various countries so they could develop AI Mode marketing assets that were consistent with the first US launch wave.
The product flows we built out were handed off to our amazing motion team for animations that are then sent out across various marketing channels to successfully highlight feature capabilities.
